UK OCCUPIER SATISFACTION INDEX 2009 PROPERTY INDUSTRY ALLIANCE
AND CORENET GLOBAL UK
Home : Qualitative findings : Summary by question

How do you rate the level and style of communication between the property industry and property occupiers?

Some occupiers perceive an improvement in communication, but others would like more face to face contact and more relationship building.

Some occupiers believe that communication within the industry has improved 'Landlords communicate much more now; they've appointed client liaison officers and communication is high up on their agenda.'
E-mail communication is being used more, which suits some occupiers 'Day-to-day communication has improved because of technology, everyone's always e-mailing.'
But others say that there is too much reliance on electronic communication and too little face to face contact 'I'd like to see more face-to-face communication, as there's probably too much reliance on e-mails.'

'It's easier to dash off an email, but face to face is better.'

'More contact from landlords would be good, as when we do sit down with a landlord it can really improve the relationship. I think that this has probably improved due to the monthly rental discussions and landlords have been making more of an effort with the occupiers.'
Some feel bombarded by e-mails 'I think the industry is overwhelmed with electronic communication. It's pretty unsophisticated in targeting. I am bombarded with rubbish.'
Communication is about building long-term relationships 'There's a big divide between us and the "men in suits". We are the subject matter, but they do not know the subject matter. They don't ask questions, they don't know what we think and they don't know what we need. They have no interest in us. They should be asking how we can work together, how they can make us happy. They need to put down their laptops and come and talk to us.'

'There is a lack of genuine dialogue. It seems that landlords aren't bothered about building long-term relationships.'
Some occupiers believe that commercial imperatives drive communication 'The style of communication is too sales-like. "We can do this for you, we can do that", but always with a view to making money not genuinely listening to our needs.'

'It's more to do with whether there is an advantage or interest in it for them. If there is, they will communicate but if there is not, they won't. It's very commercially driven.'
Others perceive that the larger property suppliers are better at communication 'The larger landlords have improved when it comes to communication. The smaller landlords and managing agents can be very confrontational and aggressive.'

'Landlords need to be proactive about engaging with their occupiers. Some landlords, like Prudential and The Mall Corporation have been very good about this.'
Some would like to communicate directly, not via managing agent 'The managing agents act on behalf of the landlord, but I have never spoken to the owner. It would be nice to have some liaison directly with the owner.'